Nasam Blog
Articles on selling through marketplaces
Short reads on fulfillment, advertising, selling costs, and inventory.
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Unit economics
Noon changed referral fees. Should your price change?
A new fee table is a reason to recalculate product contribution, not reprice an entire catalog. Start with the actual category, selling price, and fulfillment route.
Market evidence
Saudi ecommerce is growing. What do the numbers measure?
Ecommerce registrations rose, and electronic payments became more common. Neither figure alone tells you whether demand for your products is rising.
5 min read
Marketplace setup & programs
FBA, FBN, or seller fulfillment: who stores and ships the product?
Amazon and noon programs assign storage, preparation, and delivery to different parties. Trace the product's journey before choosing one.
5 min read
Growth
Before entering another marketplace, measure demand and profit
A new marketplace may bring additional orders or move existing customers to a more expensive channel. Test the product, stock, and margin before expanding.
5 min read
Growth
Before increasing ad spend, inspect the product page
More visits do not guarantee more orders. Check the offer, product page, price, and availability before raising the advertising budget.
5 min read
Unit economics
Sales are rising. Is profit per order rising too?
The sale price does not show what remains. Include product cost, marketplace fees, fulfillment, advertising, and returns before increasing discounts or stock.
5 min read
Execution
You have stock. Why does one marketplace run out?
A healthy total can conceal a shortage where customers are ordering. Before buying more, look at where the units sit and when they can become available to buy.
5 min read
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