Why marketplaces?
A look at where Saudi commerce is heading
Your customer is already there
56% of consumers in Saudi start their product search directly on Amazon. Amazon.sa receives 63 million visits a month. Noon receives 28 million.
All of them with clear purchase intent and a payment method ready.
The conversion rate on Amazon is 9.5%. On an average D2C site: 2-3%. Same product, same price. The difference is where the customer found it.
They market for you
Amazon is the third largest advertising platform in the world. Noon, Trendyol, and the rest invest heavily in customer acquisition: app installs, seasonal campaigns, delivery infrastructure.
During Ramadan, marketplace app installs rise 67%. White Friday pushes sales 44% above average. This traffic exists whether a brand is on the platform or not. The only question is: whose products show up? And how do yours stand out?
The cost of relying on one channel
78% of online purchases in Saudi happen on mobile. 42% of consumers use buy-now-pay-later services. Tamara alone has 9 million users spread across multiple marketplaces.
A brand present on one platform is, by definition, absent from everywhere else. The consumer who shops on Noon won't go looking for you on Salla. They'll buy from whoever showed up.
The real barrier
Most brand owners know the opportunity. But what succeeds on Amazon doesn't succeed on Noon, and what works on Noon doesn't fit Trendyol. Each marketplace has its own commissions, ads, content standards, and compliance rules.
With expansion, complexity compounds. A stockout here drops your ranking while you're occupied with another channel. Time goes to operations, and the space for growth narrows.
The bigger the opportunity, the more it demands.
This is what we do at Nasam
Marketplace operations, end to end. From account setup to daily management to growth strategy. So the brand owner stays focused on product and customers.
